Peony Photography

My creative process always starts with a pencil and paper, jotting down ideas and concepts, researching inspiration, sketching out layouts, and thinking about the problem and the solution.

For this specific logo design, a peony flower was the main aspect that was wanted by the client along with a simplistic style.

In the main logo, a thin rectangular border was used around the hand drawn peony flower to mimic the act of focusing in on an object when taking a photograph. As peony’s are a natural object, the typeface that was used was an organic serif.